Behind the magic
A match made in heaven
Given the nature of the product, it made sense to combine two styles to represent the sophisticated technology with the fun and playfulness of emojis to represent these two opposite worlds.
2D & 3D Mix
Mixing these two mediums is not an easy task, but it was a fun challenge. First, our 3D department created the base layout scene that our 2D animators used to match timing and perspective. The scene goes back to 3D to polish and match the 2D character interactions. An iterative process to make sure everything blends properly.
Putting it together
Once the animation was complete, our Comp Team blends it all in AE using the 3D camera and position nulls information from our 3D scene. To top it off, we add all secondary 2D animations directly in AE, like the Screen UI on this scene. It works like magic!
Crafted by Animagic
Illustration & Design
Flor Lopez, Fernanda Acosta
Jordi Ayguasenosa, Moncho Massé, Thiago Feitosa, Javier Ibañez
Josep Ayguasenosa, David Calderon, Jordi Ayguasenosa
Comp & VFX
Juan Carlos Aguirre